Earn Money Easily Through Google AdMob

To create an app is not so tough, rather it is very easy. The interesting and fascinating fact is whether you know the art of utilizing the app to earn huge revenue or not. If you don’t, then this article is definitely for you.

There is an advertising platform of Google, called AdMob that promotes the monetization of mobile applications. Google AdMob is one of the smart monetization platforms for apps that can help someone to maximize income from ads and in-app purchases. A report says, more than a million apps use this platform to earn money. And interestingly more than a billion dollar is being paid to app developers till now.   

HOW GOOGLE ADMOB WORKS:

It enables the app owners to generate income by showing ads in their apps. It creates an opportunity to earn from both Android and iOS platforms. An AdMob House Ad is your own advertisement that you can embed in your own app for free. It is the best way to generate extra income from your free app and it also encourages users to upgrade to the paid app. Ads can be set within a couple of clicks and steps. After that, you can also easily setup targeting options like geographical location, demographic profile, and devices version. This ensures that your advertisements reach to your intended audience.

In short, it is very simple. AdMob is a performance-based marketing product that helps you to earn handsome money or you can say extra money by publishing banners and video ads in your own apps.

CONTROLLING:

According to a recently conducted survey, it states that there are many apps which advertise adult and prohibited contents and stuff. To overcome these issues, AdMob gives the facility to control and filter ads. It entitles the owner to decide what type of ads should be published and what should not be. So With Google AdMob, each and everything comes under owner’s control and authority. It enhances the user-friendly quality of an app. It also provides the option to the owner to decide when and where the ads will be shown. For example, among the general categories, you can filter out categories such as “Hotels” or “Movies” that are not related to your app. Thus it helps the app user so that it won’t get distracted by seeing other categories of ads in the app.

ADDING APP TO GOOGLE ADMOB:

The very first step is, of course, to have an account with AdMob, but not to worry, you can sign up with your Google account so that you will not have to re-enter your credentials again. After signing into AdMob, the next step is to download AdMob SDK into the application to make sure that advertisements can be published into your application successfully. Just follow the steps that appear on your screen accordingly.

So, if you are a Mobile Application developer then you should better think about it rather seriously. It gives you enough reasons and opportunities to be your own boss. You just need to create your own Android app and sign up with Google AdMob.

Earning Money using Google Map

Google Map can play an important role to make a business a successful venture. With the help of Google Map, small businesses can grow exceptionally fast.  It works as a true platform where a potential buyer can meet the potential seller.  Nowadays near about 80 %, people use smartphones. It takes just a few minutes to enlist a small business in Google maps. By promoting, with the help of Google Map, one can present their products or services to customers wherever and whenever they want.

How Does Google Maps Work?

To find a business address, it needs the right tools in hand. This can be in the form of a paper map, a business card with the complete address or a directory. Now there is an even more powerful application through which a search can be made much faster and easier, which is called - Google Maps. It works very simply. Just enter any location in the search box at the top of the window and the application will show the location in map form, after performing a search through its global servers. If you specify a business and a location in the search box, it directs to the place where that business is located. It can be used free to embed HTML on a webpage, to generate web maps with street maps details or to search for a location by simply typing in the postal address.

It takes around six weeks for a business to be enlisted in the Google Map. This should be followed by signing up for Google AdWords account and creating an ad campaign targeting the local users. Once done with these, you will be able to create a Local Business Ad. This helps your business to be shown both in the column to your left as well as in the map at the same time. It is a great opportunity for any business to market its products or services through the Google mapping service and get a wider customer base as a result.

Advantages of Google Map:

After pulling up a map of a business, address, or place of interest you will have the options of reading and write a review. It is quite useful for both the user and the provider. By reading the earlier reviews about a product or a service, one can have an idea about the same. Again if you too provide remarks or reviews to a particular product or service or a place, it can be beneficial to others as well. Moreover, learning more information about the location and directions really helps a lot. You can save the location to My Maps and can send the information to your friends as well. There is other important information such as phone numbers and website address which can easily be gained through Google Map.

In short Google Map is quite useful and handy. If it is used in a proper manner, it has the potential to generate good business growth. It saves time and effort for a customer as the business become easily accessible and brings ample opportunities to the business provider as well. 

The Next Big Thing in Technology: Internet of Things

Internet of Things or IoT, as a concept, has been around for a couple of years. We can define IOT as a network of sensors where data is exchanged using different connectivity protocols with systems. That means it is a system of interrelated computing devices, objects, mechanical and digital machines, animals or people. They are provided with special identifiers which have the ability to transfer data over the network without requiring human interference.

HOW DOES IT WORK:

IOT is the next big thing in technology front which involves machine to machine communication. The communication across machine is facilitated by a network of sensors that gather data and interact with other objects that are connected to the web.

This new wave of connectivity is going beyond laptops and smartphones. It’s going towards connected cars, smart homes, connected wearables, smart cities and connected healthcare. Basically a connected life. It’s simply a smart device that helps to automate our lives or lifestyles.

Google cloud, on February 21, launched, out of beta, its services for managing connected electronic devices. The cloud IOT core offering from Google is a solution for managing the connection of IoT devices, like sensors, with Google cloud, as well as the feasibility to gather data to and from those devices.  Cloud-based applications interpret and transmit the incoming data from the plethora of sensors across the machine to facilitate m2m interaction.

Smart devices or connected devices are designed in such a way that they capture and utilize every bit of data you share or use in everyday life.

USES OF IOT IN PRACTICAL LIFE:

Imagine that there is a shortage of food supplies in your house, how it would be if the retailer is automatically notified of the shortage. The retailer packs those suppliers and you receive a message and an email to pick up the supplies while going home from office or college. Won’t that exciting?  This is how IOT does work.

Below are the uses of some smart IoT devices which you may eager to use:

1)Smart homes:

Smart homes are like you could switch on the air conditioning before reaching home or switch off lights even after you have left home. Yes, it is possible as IOT taking shape companies are building products to make your life simpler and convenient. Companies like Nest, RING, and August to name a few will become household brands and are planning to deliver a never seen before experience.

2) Wearable:

Wearable devices cover fitness, health, and entertainment requirements. Wearable has experienced tremendous demand in markets all over the world. Companies like Google, Samsung, have invested heavily in building such devices.

3) Connected Cars:

The automotive digital technology focussed on optimizing internal functions of vehicles. A connected car is such a vehicle which itself can able to optimize its own operation, maintenance, and comfort level of the passengers using a broad sensor and internet connectivity. Major brands like Testa, BMW, Apple, and Google are working on bringing the next revolution in automobiles.

4) Industrial internet:

 In factories or industrial sectors, too much importance is given to create brilliant machines so that productivity can be increased. As smart machines are more accurate and consistent than humans, IoT can really play a vital role here.

5) Smart cities:

In smart cities, IOT plays a vital role. It considers the matters of public safety and health, traffic control, resource management etc.

In short, IoT has enormous prospects with huge demand, which has the capacity to change our lives in a more advanced way and make it easier than never before.

UNBELIEVABLE EARNING OPPORTUNITY FROM YOUTUBE

Over the past few years, it is safe to say that online video has literally exploded. The growth of video has led to business worldwide to see the potential of a new video marketing strategy.By becoming a YouTube partner is the way to earn money on YouTube. Becoming a YouTube partner enables your account for monetization. Once you have a video approved, then you can start earning as a YouTube partner. In your approved video, ads will be displayed near or in your video. When the ads are clicked, then you receive a percentage of the revenue for those ads, that is how to generate income on YouTube.

The Basic Steps on How to Earn Money on YouTube

1. Build Your Audience on YouTube

When your application is being evaluated by YouTube, they notice your audience. It's a good idea to have at least 1,000 views for all of your videos, at the very least 1,000 subscribers, and at minimum 10,000 views to your channel.

2. Upload New Videos Regularly

Your approval depends upon the number of videos you have uploaded. More the number greater the chance. If you upload a new video every day you have a much better chance than uploading a video in just once every 2 weeks.

Before applying to become a YouTube partner, having at least 100 videos uploaded is a good amount. You can have less, but you will have a much higher chance of being accepted with over 100.

3. Be Sure All of Your Videos are Original:

You cannot have any copyrighted material in your videos; your application will most definitely get rejected for this. This means any copied images, logos, video clips, graphics, logos, or audios will not be allowed. This includes background songs and music. Permission is needed for any material used in your videos which is not your very own original content.

4. Setup an AdSense Account:

For keeping track of your earnings and statistics, this is essential.

5. Submit Your YouTube Partner Application

Once you've done these steps, you can go forward and apply to be a YouTube partner. Consider that it could take a while to have your application viewed because they are handling a number of applications. But you'll be able to display ads on your videos as soon as you're accepted.

Those Steps Can Get You Started with How to Make Money on YouTube, but... How Much Income Can You Generate On YouTube?

The amount of money you can make on YouTube varies on several factors. It changes every day, and it depends on factors such as including the price of the ads, what the advertisers are willing to pay, what types of ads are displayed with your videos and the audience interaction on your videos and channel. So, there is no fixed earning amount. Moreover, according to the contract with YouTube, YouTube partners are not allowed to discuss their earnings.

The average earnings are approximately $2.50 per 1,000 video views and may be anywhere from $1 -$5 per 1,000 views. If you are not getting at least 10,000 views per day on a video, you're not really earning much. Having videos that become viral is where the bigger money enters, as long as the ads are being displayed and there is not a copyright infringement found at a later date.

MODAFINIL: THE BEST WAY TO BOOST YOUR BRAIN

Whenever we are in tension or feeling stressed, we always decide to take some stimulants. We think this might help us reducing the kind of anxieties we are having. And surprisingly the market is full of such drugs; the effectiveness and side effects of those are well known and well proven. But there is a kind of medicine called Modafinil, which is a USFDA approved medicine, proves to be effective in eradicating certain diseases and boosting your brain and mind. Modafinil is sold under various brand names, such as, “Modalert”,”Waklert”, “Modvigil”,”Artvigil” etc. It is easily available but generally many of the users prefer to purchase it from Afinil Express. If you are a regular user, you can buy it from there to get some wonderful and attractive discounts. Moreover, they are famous for their quality service. Moreover, they say that it serves as online doctor prescription Modafinil, anytime any place.

 Modafinil is a remarkable substance that promotes wakefulness. It is highly used for treating extreme sleepiness or Narcolepsy and work quite well in treating fatigue. It is also a preferred way of curing Obstructive Sleep Apnea.  Modafinil is very popular because it can help you stay awake and agile during your work or study hours. But there are some extraordinary benefits of Modafinil, you must know.

Here are five best reasons that prove my point.

ENHANCE PSYCHOLOGICAL STRENGTH:

As we know Modafinil is the best and ultimate treatment for Narcolepsy. It cures Narcolepsy by activating the dysfunctional neurons in the brain. Those neurons are actually wakefulness promoting peptides. Their activation results in improving mental alertness. As a result, the person becomes more active, focused and sharp.

ENHANCE PRODUCTIVITY:

The main reason people take Modafinil is, it can help you stay awake for a longer time. A new research says it can keep you awake for at least 13-14 straight hours after its consumption. During this time the person becomes more alert and can work without fatigue. That’s why it becomes so popular among Executives, CEOs, and students.

ENHANCE CONCENTRATION:

Other than keeping you awake, it increases the focus and entitles you to the tremendous amount of enthusiasm. You won’t find anything boring; rather you start to put equal concentration and importance to all kind of works. Many of the users have confirmed that after taking Modafinil they became more focused and productive, like never before.

PROMOTE WEIGHT LOSS:

Modafinil helps in reducing appetite. Thus acts as an effective tool for weight loss. The good point is, it does not eliminate the appetite completely rather it minimizes the hunger. 

MOOD ENHANCER:

The latest report suggests that Modafinil remarkably enhances the mood of a person. Many of the users confirmed that they enjoy doing their work and tasks much more than ever before.

WORKS AS A STIMULANT:

It is not at all a stimulant but it works as a stimulant. So it is a nootropic but not an addictive. So it is quite safe for those who have addiction problems. So it is better than a cup of coffee. It can give you more energy and awesome focus.

In short, Modafinil is the best effective medicine that can help you overcome those mental weaknesses and help you reach the desired goal. But it must be taken under a certified medical practitioner's advice.

EARN MONEY WITH GOOGLE OPINION REWARDS

In 2017, Google Opinion Rewards app was launched in India. It’s a quick survey application one can download from Google Play Store. It gives the user a chance to participate in a survey and helps the user to earn Google Play credits. The best part is, one can use this Google Play Credits to buy a paid app or other content from Google Play Store.

Getting Started With Google Opinion:

Getting started with this app is really very easy. After the download, there are some basic questions about self, which needs to be answered. Once it is done then you will start receiving surveys. Whenever a survey is ready, you will get a notification on your phone. The good part is one can receive up to 1$ Play Credit for a simple survey. Generally, a survey takes less than 30 seconds. If you keep doing these surveys for a month, I can assure you that you will earn a good credit to spend in the Play Store. There is an important thing you must know, whenever you decide to buy something in the Play Store be sure that your Google Play Balance is already selected as a payment mode.   

Enable Location:        

If you enable the Google Locations Services, there is a great chance that you will start receiving surveys related to your earlier visits to particular places. As this service uses GPS, WIFI, Bluetooth and mobile networks to record location, so it may reduce the battery life. 

Regularly Update The App:

This app must be updated regularly. It is because if there is any change take place in the survey collection system it may not be compatible with the older version of the app. So keeping the most updated version of the app is the best choice.

Open The App Regularly:

It is important to open the app regularly because it can give you two main benefits. First, a good habit in you starts to develop and secondly, you can complete a survey rather quickly than the others. There is proof that those who are quick in completing a survey, get more surveys.

Maintain Honesty:

It is always best, to be honest, and accurate. Giving wrong and false answers may result in a lesser number of survey invitations. Somehow they know the truth so it is best to be truthful.         

Spend Your Rewards:

Each and every time you finish a survey the updated balance is automatically displayed. But it is always the best option to spend them as early as possible. This is because the Google Opinion Rewards credit has an expiry time. It expires after 12 months from the date of earning. If it is not spent the time then the whole effort and time go in vain. There is a way one can stop this from happening. Always keep a list ready for the apps and games that you want to buy. It can be done by clicking the “Add to Wishlist” button and can be viewed later by clicking “My Wishlist” button in Google Play.

21 BENEFITS OF QUINCE

Here are 21 important benefits of Quince that you must know,

1) QUINCE IS HIGHLY NUTRITIOUS:

Quince is not a famous fruit among the people but most surprisingly this fruit is packed with essential nutrients. It is very rich in Vitamin A, Vitamin B, and Vitamin C. Again it contains very low calorie, which is also very beneficial.

2) QUINCE HELPS IN WEIGHT LOSS:

Everybody in this world wants to look good, healthy and fit. But due to our bad eating habits, we become fat and suffer a lot. But luckily we have a natural solution to this, which is a lesser known fruit called Quince. It is full of fibers, which helps us to keep our weight maintained and well balanced. If you eat Quince, it keeps the stomach filled for a longer time. That helps us from overeating. One single Quince can provide 7% of total daily recommended fiber requirement.

3) QUINCE ENHANCES DIGESTION:

A person is healthy if his or her digestive system is strong and healthy. To maintain a good digestive system we must add fibers to our food. Interestingly Quince is full of fibers; it is a gift for our digestive health and overall well-being. It prevents our digestive system to suffer from common stomach related diseases or diverticulitis. It smoothens the bowel movement and minimizes the chance of suffering from constipation.

4) IT IS HIGH IN MINERALS:

Quince is a very good source of Zinc, Potassium, Copper, Calcium, and Iron. This makes Quince a very healthy and beneficial fruit. It contains all the vital minerals, essential for the body. Each of the minerals present in Quince has a vital role to play in the wellbeing of the entire body.

5) IT MAINTAINS BLOOD PRESSURE:

It contains Potassium, which is a good vasodilator. This means consumption of Quince will definitely relax our arteries, which will help us maintain the blood pressure. Thus consumption of this fruit can help us to stay away from sudden health hazards.

6) IT IS A BEST IMMUNE BOOSTER:

Once immunity is lost we are more vulnerable to various kinds of diseases. Thus a strong immunity is essential to maintain a healthy life. But there is a great solution to this serious issue, which is Quince. It contains Vitamin C and which plays an important role in boosting our immune system. It increases the supply of white blood cells, which protect our body from diseases and foreign invaders.

7) IT IS HIGH IN ANTIOXIDANTS:

It contains antioxidants, which obstructs or hampers the growth of free radicals in the body which is produced due to oxidation. Thus it helps our body to remain young and prevent the chances of all sort of cardiovascular diseases and stroke.

8) IT CURES NAUSEA AND VOMITING:

If you eat boiled or baked Quince regularly it lowers your chances of suffering from Nausea and Vomiting. As it is a good diuretic it easily removes the fluid from inside easily naturally. 

9) IT WORKS AS ANTIVIRAL:

The modern research says that Quince is naturally rich in anti-viral properties. A substance called phenolics is present in Quince, which acts strongly against influenza. Regular consumption of Quince can protect us from colds, flues and various kinds of viral pathogens.

10) IT LOWERS CHOLESTEROL:

If we regularly consume Quince, it helps to minimize the bad cholesterol (LDL) without affecting the good cholesterol (HDL). And, thus, keeps our heart healthy and sound. This is one of the best reasons to have this fruit in a daily manner.

11) IT POSSESSES ANTICANCER PROPERTIES:

Quince contains high antioxidants. It helps the body to fight against the free radicals produced by the oxidation inside the body. These free radicals kill the healthy cells and increase the chances of cancer. By killing those free radicals, Quince acts as a good anti-cancerous food.

12) IT WORKS AS A STRESS RELIEVER:

Rather taking medicines with so many side effects to control stress tension or anxiety we must start to eat Quince regularly. After all, it’s a natural stress reliever. It is because of the presence of various antioxidants in the Quince, that helps the body to release stress and also helpful in maintaining a cool and calm mind.

13) IT IS HELPFUL IN THROAT AND EYE DISEASES:

If you prepare a jelly from soaked and boiled seeds of Quince and then apply it to eyes, it can sooth the eye problems easily. Even this jelly can be used to treat, sore throats or various kind of inflammation of mucous membranes.

14) IT CURES RESPIRATORY DISEASES:

Quince is very helpful in various kinds of respiratory diseases. Daily consumption of this fruit can help in curing various respiratory ailments and tuberculosis. Thus works as an effective measure in treating various respiratory illnesses.

15) IT IS HELPFUL IN THE TREATMENT OF ULCERS:

The phenolics present in this fruit have the capacity to soothe the gastrointestinal tract. Thus it plays an effective role in curing gastric ulcers.

16) IT WORKS AS ANTI-INFLAMMATORY:

Quince is also known for its anti-inflammatory nature. Vitamin C, present in Quince works quite well in treating various kind of inflammation in the body. The fruit as a whole and its seed extract are used to treat dermatitis and cystitis.

17) IT IS BEST FOR YOUR HEART:

Quince contains antioxidants that hamper and destroy the free radicals in the body. As a result, it becomes quite effective in preventing stroke and other heart diseases as well.

18) IT IS EFFECTIVE IN SKIN CARE:

It is very useful in treating various kinds of skin diseases. It contains antioxidants and vitamins, these two are important components to keep our skin healthy and disease free. So a regular consumption of Quince can make our skin young and healthy.

19) IT CONTROLS ALLERGY:

Allergy is a very common disease modern time. To protect ourselves from allergy we must consider this fruit. Quince is famous for its capability of controlling allergic reactions in our body. When it is applied as gel on the skin it is very effective in treating such conditions.

20) IT CAN TREAT ANAEMIA:

Quince contains iron, zinc and copper. These elements are very necessary to produce red blood cells in the body. So if someone is suffering from anaemia or blood deficiency, consumption of this fruit can help to overcome the problem.

21) IT IS BEST FOR HAIR HEALTH:

The consumption of Quince enhances the growth of red blood cells in the body. This results in to carrying and circulation of more oxygen throughout the body. As a result the blood flows to the scalp increases and thus causing a better hair follicle health.   

Quince is a lesser known fruit but packed with lots of beneficences. Many have not even seen this fruit. But modern scientific researchers have revealed a lot of unknown important facts about this fruit.

   

NORDIC COFFEE CULTURE

The people in the Nordic countries like their cup of coffee, more than anything else in the world. It’s the only thing that brings hygge to their lives. But they like to have it in black. From waking up in the morning till they go to their bed, they keep on finishing the cup of coffee one after another. They believe that coffee brings joy and happiness to their life; even it helps them to think and see things with clarity of mind. For them, a cup of filter coffee is the best companion of a man. One can have it in aloofness or can enjoy with friends or even in social gatherings. The Nordic conversation starts only after few hot sips of their favorite drink.

The importance and value that a Nordic person gives to their filter coffee, is just unique and extraordinary. But the fact is, they really don’t know how and from when this Nordic coffee culture had started to take effect or intervene their lives. It becomes an indispensable part of their life. They are proud of their culture and they believe black filter coffee runs in their veins. Among the Nordic countries, Finland ranks top in the category of annual coffee consumption.

Other than these, there are some interesting facts that one must know about the Nordic coffee culture. Here are a few points you must know.

Nordic coffee is conquering the world with joy due to their rich coffee culture. There is a Scandinavian style espresso bar in Brooklyn, New York, where they feature roasted coffee from all over the Nordic region. In London, there is a bakery called Nordic bakery, they serve Nordic coffee in and around the city. The same kind of coffee houses is coming up in almost every big town around the world. 

Among the Nordic countries, though Finland occupies the top position but interestingly once the coffee was banned in Finland. There was wrong notion that coffee could harm the economy, fertility and work productivity of a man.

The Nordic people don’t like decaffeinated coffee. They like the caffeine in the coffee. So, Nordic coffees are quite strong then its North American counterparts.

The Norwegians created the first format of the international Barista championship. It was held in the year 2000 in Monaco.  And interestingly, Nordic baristas had their dominance in the early championships. 

In Iceland, one of the Nordic countries had a superstition that, if someone drinks a piping hot coffee he or she becomes very ugly. On the other hand, colder coffee can make someone very attractive and pretty. They also believed that if the cream is put in the coffee before the sugar then he or she would not get married for next seven years.

Coffee is an integral part of the Scandi style living. They love it the most. But the time has changed; now their main aim is to make their coffee up to date and number one coffee in the world. They are trying their best to bring out the subtle flavor of their coffee. They have realized that their style of coffee making has to be changed and it will be unhealthy for the health of the Nordic coffee culture if they try to stick to their old ways. They have realized, change is the call of the hour. After all, it’s such a strong old rich culture and their stupendous heritage, they need to preserve, upgrade and show the entire world how much they are proud of it.        

       

IS CRITICAL THINKING SO CRITICAL?

There is a common problem, faced by most of the people. They cannot take accurate or an appropriate decision at right time in the right place. They often get puzzled, unconfident or over pressurized and sometimes get feared whenever they have to confront with any kind of situation where a decision has to be taken. The solution of this inability is not as complex as they presume it to be. They just need to acquire the ability to apply critical thinking to their decision making. Now the question is what is critical thinking? The answer is simple. Critical thinking is the ability to make a decision based on logical ground and evidence while leaving out emotions in sidestep. This problem starts from school. In the school curriculum, students are examined by remembering the lessons more, instead of developing their ability to apply them in real life.

The demand for the critical thinking person is too high. The number of employers seeking new employees with critical thinking skills has increased over the last three years.  It is true that every person doesn’t possess this quality. The good thing is that critical thinking is an acquirable skill and anyone can nourish it with enough practice.

Here are some ways how applying critical thinking impact positively in an individual.

Self-improvement:

Developing critical thinking helps to strengthen your cognitive skills and pushes you to look for answers that are not obvious. It allows you to look inward; find a rational explanation and focus on facts and evidence instead of emotion. It also teaches how to sidestep your own ego to increase your overall performance.

Be a better team player:

A critical thinking individual finds more solutions to one problem at a time. As they think in different ways than others, they become automatically flexible in their approach towards a problem. They focus more on facts and less on emotions or ego. Their interaction within the team improves and helps them to be a valuable team member of the team.

Improved creative reasoning:

An experienced critical thinker, possess the ability to connect with their subjects, then its non-critical thinker counterparts. This ability allows them to find out creative solutions to problems without having to depend on new ideas alone. Even with new ideas, critical thinkers have an edge to evaluate them for relevance and selecting the best ones.

Handle stress better:

With their ability to think in logical reasoning critical thinkers can handle the stressful situation much better. Critical thinkers whether in a school group or workplace always use their reasoning and logic. They learn to keep themselves away from taking emotional decisions. It helps them to see the solutions otherwise go unnoticed. This, in turn, adds a lot of academic and professional value to their career.

Critical thinking as a skill takes time to develop. No one even a fresh graduate can develop this skill in one day. If anyone willing to take the time to evaluate problems and possible solutions, it will help them improve their decision-making skills and contribute to their professional success.